LMG appoints Bosco D’Mello as EVP

22 Oct 2009

Lintas Media Group (LMG) has appointed Bosco D'Mello as executive vice-president to head its Mumbai operations.

Earlier, D'Mello was head, marketing and communications, Reliance Money (the broking and financial services arm of the Anil Dhirubhai Ambani Group).

He has 20 years of work experience, having worked across multiple sectors including advertising, retail, education and financial services. His forte lies in business development, marketing and communications. Besides Reliance Money, he has been associated with Grey Worldwide and the education and technology service provider, ILSF.

In an official communiqué, Lynn de Souza, chairperson and chief executive officer, LMG, says, "We are consciously bringing in different disciplines into the agency. D'Mello's diverse background in advertising, financial communication, education and unit management will lend a lot of width to our contribution in addressing the challenges our clients face."

Currently, LMG boasts of clients such as ITC, Maruti Udyog, Bajaj Auto, Idea Cellular, MRF, Sony, UTI and Tata Mutual Fund.