MediaCom India appoints Debraj Tripathy as COO

MediaCom has appointed Debraj Tripathy as chief operating officer. He joins from OnMobile Global, a data and value added services company, as the head of mobile marketing.

In his new role, Tripathy will be responsible for heading the development across MediaCom's offices in Bangalore, Chennai, Delhi and Mumbai.

''His experience in media, especially mobile, digital and analytics will be especially useful in scaling MediaCom's offerings in this area,'' said Divya Gururaj, managing director, MediaCom India.

Based in New Delhi, Tripathy will work with the network to ensure clients in India benefit from gold standard products, tools and services, using best practice from other markets to further strengthen the agency's performance.

Additionally, as part of MediaCom's People First programme, he will also be responsible for growing the company's talent pool.

An alumnus of IIM Calcutta, Tripathy has extensive media experience having worked with agencies like Ogilvy, MindShare Fulcrum and Maxus. As general manager of Maxus Delhi, he has worked with brands like Unilver, IBM, Nokia, Perfetti, Hero Honda, Dabur, Seagram, Asian Paints.