Mercedes India chief Aulbur quits for greener pastures

13 Sep 2010

Dr Wilfried AulburTaking observers by surprise, luxury car-maker Mercedes-Benz India's managing director and chief executive for the last five years, Dr Wilfried Aulbur, has put in papers to pursue a new career within the country, the company said on Sunday. Aulbur will quit at the end of this year.

''With the construction of the new factory and several additional projects close to approval, Aulbur has decided to accept a new challenge outside of the Daimler group within India,'' the company said in a statement. ''Aulbur will remain with Mercedes-Benz India till a successor is identified to ensure a smooth transition.''

Industry sources said Aulbur, who will complete five years as the India head of the German car-maker by the end of 2010, is likely to move out of the automobile sector. Aulbur, who is married to Rekha Srinivasan, an Indian, was offered an appointment outside India by Mercedes.

However, he has chosen to move outside the Daimler Group in India.

The company started assembling its vehicles within the country at a facility in Chakan, Maharashtra, in January 2009. The facility has the capacity to produce 5,000 cars and 1,200 commercial vehicles, mainly the Actros range of trucks, every year.

''During his tenure, Mercedes-Benz established its presence in the truck and the bus business and significantly expanded its research and sourcing operations in India,'' the statement said.