Mudra North & East strengthens team with new appointments

Mudra North & East has added to its team with a string of new appointments.

Gaurav Dudeja joins as vice-president, North & East. Based in Delhi, he will report to Ajay Naqvi, executive vice-president, North and South, Mudra.

Dudeja was the business director for Nescafe and Perfetti brands at McCann Erickson before joining Mudra.

In his second stint with Mudra, he will head the Philips, Wrigley and HBO accounts. ''It is one of the rare organisations that fearlessly back their talent with newer opportunities and challenges - and that perfectly matches my personality,'' said Dudeja.

The agency also announced the appointment of Joy Sen Gupta, Varun Goswami and Latheesh Lakshman as associate creative directors. Gupta and Goswami join from BBDO India while Lakshman joins from W+K, Delhi.