Nirmalya Sen becomes MD TBWA/India Madan Mohan, COO quits
04 Dec 2009
TBWA India's chief operating officer for the Western region has resigned. TBWA/India has announced Nirmalya Sen, currently COO- North, TBWA/India taking new pan-India role as managing director.
Sen had joined TBWA\India as VP, North in 2006. He was then responsible for the Delhi region. He moved from Mudra, Delhi where he was vice-president. He had worked on clients like Electrolux, Dabur, HBO, Hindustan Motors (Mitsubishi), and Philips Lighting while in Mudra.
In a span of two years, in 2008, Sen along with Madan Mohan were elevated from senior vice-president to the position of COO. Sen has 18 years' of experience in the advertising industry and has earlier worked with Jenson & Nicholson, and agencies like Trikaya (now Grey India) and Saatchi & Saatchi. Some other key brands that he has worked on include Britannia Cheese, Tata Tea, Nestle (Cerelac and Milo), Arvind Mills, and Panasonic.
Mohan has yet not disclosed where he is going. Mohan was associated with Rediffusion Y&R as vice-president. He has also worked with agencies like Ambience D'Arcy, (now Publicis Ambience) and Lowe Lintas.