PE Electronics appoints Neeraj Sethi and Sajeev R as COOs
19 Aug 2010
PE Electronics, the new business unit from the Philips and Electrolux, today announced the appointment of Neeraj Sethi and Sajeev R as chief operating officers.
Neeraj Sethi will head the range of television products under the Philips brand, including LEDs, LCDs and ultra slim CRTs, while Sajeev R will head the range of home appliances for the Electrolux brand, which includes refrigerators, air-conditioners, washing machines and microwave ovens.
Sethi started his career with Videocon Industries and then moved on to LG Electronics. He then joined Samsung India Electronics and was with the agency for ten years in various capacities. He quit Samsung as its vice president.
Sajeev R has worked with Thomson Electronics and Samsung. He was the head, appliances at Samsung in his last stint with the company.
Incorporated in April 2010, Mumbai-based PE Electronics Ltd operates in nine zones with 24 branch offices across the country.