Rajat Girdhar joins Madison Media as business director, digital

Madison Media strengthened its digital team by inducting Rajat Girdhar as the business director of its digital arm.

Girdhar joins from online travel portal, MakemyTrip and has eight years of experience in the digital domain.

Sam Balsara, chairman and managing director, Madison World, said that digital has become the focus area for most advertisers and hence the strengthening of the team.

Madison Media does the digital work for clients like Airtel, Cadbury, McDonald's, Levis, Britannia, Tata Tea, Bharti AXA, Spice Jet and Spice Mobile amongst others.

Madison Media was awarded the digital and OOH duties, in addition to retaining the media mandate, of Bharti Airtel in June. (See: Airtel retains Madison Media, allots OOH, digital duties news)