Sanjay Raina to join MEASAT Broadcast Network System
01 Jul 2009
Sanjay Raina, head of brand strategy and consumer insights at AESB (Astro Entertainment Sdn Bhd), is joining MEASAT Broadcast Network System (MBNS) as vice president - marketing. MBNS is the holding company of Astro All Asia Networks Plc.
Raina will be responsible for all marketing, content research and insights, and media planning. He will be reporting to Henry Tan, COO - content management and communications.
As Head of Marketing in Astro, Raina will oversee marketing, content marketing, Insights and research. Raina had joined ASEB in 2006, where he was initially drafted to set up a kids' channel in Indonesia - Astro Ceria, a 24-hour local language kids' channel. Some months later, he launched the same channel in Malaysia in the local Malay language. His then role was of Business Head of the two channels.
With over 17 years of experience Raina has worked in diverse sectors like consumer durables, filmed entertainment, real life entertainment for brands like Philips India, Sony Pictures Inc, Discovery Channel Hindustan Times and Times Now.