Simone Barratt appointed president, GSI Global Marketing Services International

GSI Global Marketing Services International has elevated Simone Barratt to president.

Barratt, the managing director of GSI's integrated digital marketing arm e-Dialog for 10 years, will continue in the role besides taking over as president of GSI.

In her new role, she will be responsible for developing an international presence and driving business growth for the GMS product portfolio across the EMEA and APAC regions.

Barratt will also oversee overall global operations and international business affairs for the product businesses.

She will collaborate with e-Dialog and GSI's partner companies ClearSaleing, FetchBack, PepperJam, M3 Mobile and MBS Insight to help launch products and services across international markets.

Christopher Saridakis, CEO, GSI Global Marketing Services, said, ''Barratt has been responsible for driving the expansion of the business across EMEA and has steered the company from an e-mail marketing firm to an integrated digital marketing company. Her proven track record of establishing and expanding brands will be a major advantage as we launch new services over the coming few years.''

Barratt has over 20 years experience in direct and digital marketing. She started one of the earliest new media companies in London, which was incorporated into the Interpublic Group.

Since 2000, she has been working with e-Dialog in the UK, and has expanded the company's client base across Europe and more recently established an office in Asia Pacific. Under her leadership, e-Dialog International has worked with globally recognised brands such as British Airways, Skype, Reuters, and Philips.