Swati Katakam joins STC Associates as regional director

Global brand management firm STC Associates has appointed former Grey PR Cell VP Swati Katakam as regional director. She will lead its expansion in India.

Katakam will represent the firm for clients in India to help them build their global leadership.

STC Associates' offices in Mumbai currently provides integrated brand services to Tata Communications and Aurora Integrated Systems).

She will report directly to Sophie Ann Terrisse, CEO of STC Associates.

In her former role, Katakam had spearheaded several high-profile business wins, including the launch of the BlackBerry Bold in India and an education programme for girls for Unicef.

She had also worked with clients, including Rolex, Spencer's Retail, CavinKare, MetLife, and the Indian Premier League team Rajasthan Royals, among others.