Upper Storey appoints Christer Eriksson

Digital marketing agency The Upper Storey has appointed Christer Eriksson to the role of regional strategy director. He was the general manger of Tribal DDB Singapore

Eriksson's role will be to develop campaigns and communications strategies for multinational clients. He will be based in Singapore and work with managing director Prakash Kamdar and business director Euan Wilcox.

Eriksson was operations and strategy director of Tribal DDB in China and was general manager of Tribal DDB in Hong Kong. He has additionally held positions at Starcom IP Singapore and Euro RSCG Singapore, and has worked with brands including Dell, Intel, Johnson & Johnson, McDonald's, Pepsi and Volkswagen.

According to Kamdar, Eriksson's appointment is in line with the agency's recently restructured account service, operations and consulting teams, a process undergone within the last year.