Vivek Lakhwara becomes CEO at Lintas' Aaren
22 Aug 2008
Vivek Lakhwara, president since 2006 of Aaren Initiative, the out-of-home company of Lintas IMAG, has been elevated as CEO, in place of Ashish Bhasin, who leaves after two decades with the agency to take over as chairman Aegis Media as chairman India and CEO South-East Asia.
Lakhwara, has been with Lintas for eight years now. He was earlier into space marketing with publications like Indian Express and Chitralekha, and has been also worked with Indus Ind Media and Nestle.
Aaren Initiative recently hndled campaigns for Nokia, DNA and JG Hosiery. The company also services the out of home requirements of Tata Teleservices, the Future Group, Blue Star and Fever FM.