AME 2008 winners - Euro RSCG Zurich and ZenithOptimedia New York
22 Nov 2008
The AME Awards for Advertising and Marketing Effectiveness announced the winners for its 2008 competition today. These included two prestigious Grand Trophies as well as 10 gold awards, 17 silver and 24 bronze awards. Twenty-nine entries also received Finalist Certificates.
Euro RSCG Zurich, Switzerland received the coveted AME Grand Trophy for Public Service and Not-For-Profit, for their campaign for Greenpeace Switzerland, "Naked Testimony to Global Warming," photographed by US installation artist Spencer Tunick.
The award winning campaign was centered around a publicity based event featuring 600 people posing naked on the Aletsch Glacier in Switzerland. The event generated worldwide publicity to raise global warming awareness through art, an on-line presence and a public relations campaign.
ZenithOptimedia was this year's AME Grand Trophy winner for Integrated Marketing for Ocean Spray's campaign "Ocean Spray – Reintroduce the Cranberry to America." ZenithOptimedia built buzz around the cranberry, focusing on its versatility through a number of broadcast partnerships featuring Ocean Spray's brand personality. Working with `Early Show' weatherman Dave Price, Ocean Spray received constant brand exposure during a two-hour live broadcast from one of their bogs.
Martha Stewart shared recipes and the story of the cranberry from bog to table on her show. Talk show host and actress Megan Mullally starred the cranberry on her show as "guest," and cable TV's `Iron Chef' featured `Battle Cranberry.' Ocean Spray was poised for success during Thanksgiving and holiday programming with focused placement, themed sponsorships, on-line promotion and traditional media.
Ten Gold winners were honored with this year's AME Awards. Jung von Matt AG, Hamburg received the Gold for `Mey Babies' and client Mey Bodywear. The agency also won two Gold awards for `Tagged in Motion,' the agency's own corporate image piece. Other Gold awards include: McCann Erickson Berlin for `Coca-Cola Music Campaign 2007' and Frankfurt's Wunderman Germany for `Don't Trust These Pictures' for their client Jaguar. JWT Mumbai, India struck Gold for `Diamond Bride' and client De Beers; and New York's Gotham, Inc took home two Gold awards for `Maybelline Define-a-Lash' and `Maybelline Mineral Campaign.' Team One of El Segundo, CA was awarded a Gold Medallion for `Actively Safe' for their client Lexus; and Torre Lazur McCann won for `Torre Lazur McCann Self-Promotion Campaign.'
The AME Awards for Advertising and Marketing Effectiveness is in its 14th year of honoring creativity and marketing worldwide, and this year received entries from over 30 countries, spanning 5 continents. AME's jury members selected award winners from 82 finalists in this year's competition, and judged each campaign on how well it met its objectives in the category and its impact in the marketplace.
The AME Award winners and finalists will be featured in the showcase section of the website at www.ameawards.com. In addition, all winning entries are promoted by a network of representatives in 62 countries around the world.
