Asia's first Media 360 Summit to be held in September
23 Aug 2008
The Media 360 Summit is being launched in Asia for the first time this year, bringing together professionals from all media including clients and agencies. The conference will be from 16 to 18 September at Macau.
Sam Balsara, chairman and managing director, Madison World and Rajneesh Chaturvedi, national director, MCE Access India, will be the only Indians to address the participants at the event.
Balsara will be speaking on 'Assessment of opportunities and challenges in emerging markets: India, China And Vietnam' and his presentation will concentrate on India.
Chaturvedi will speak on 'Branded content in a digitising world' which will cover the spectrum of planning, creation and distribution of branded content.
Some of the other topics that will be discussed are:
Digital media: new technologies in the world of digital and the opportunities and challenges they present
Channel integration: find out which media channels work best for some of the world's largest advertisers and how to create strategic connections with your target market
New markets: China, India and Indonesia: Explore how you can tap into growth markets and appeal to new consumers
Client focus: As channels fragment and more and more specialist agencies spring up, how can clients get guaranteed value from the multitude of agencies that service them
Mixed industry perspective: Share your thoughts with industry representatives from brands, agencies and media owners
The two-day conference will explore current issues in the industry and allow extensive networking opportunities. The conference is aimed at CEOs, marketing directors, brand and communication professionals and those concerned with growing their brand in the International market
The speakers for the summit are:
Jonathan Mildenhall, vice president, global advertising and creative excellence, Coca-Cola
Christophe Bezu, chief executive officer, adidas Asia Pacific
Joy Lee, head of marketing, DHL
Christophe Peter Isenbueger, head of marketing Asia Pacific, Puma
Kevin Clayton, vice president of marketing, Galaxy Entertainment
Laura Desmond, chief executive officer, Starcom MediaVest Group
Claire Fedder, vice president, group brand marketing, PCCW
Sean Seamer, regional director, InteractionMediaCom
Harry C.Hui, chief marketing officer, PepsiCo International, China Beverages
Sam Balsara, chairman & managing director, Madison World
Kay Yew Koh, regional manager, Jet Airways
Mike Jackson, managing director, MCE Access Asia Pacific
Rajneesh Chaturvedi, national director, MCE Access India
Winnie Lee, managing director, OMD
Rose Leng, head of marketing, HSBC Vietnam
Ruth Stubbs, CEO, groupM interaction Asia Pacific
Emmanuel Allix, regional technology development director, Group M Interaction
Alan Dunachie, head of operations, The Economist
Jason Kuperman, vice president - Asia Pacific Digital Development, Omnicom Group Inc.
Claire Fedder, vice president, group brand marketing, PCCW
Karl Cluck, national planning director, China, MindShare
Alita Vegas, marketing director, greater China Hair Care, P&G
Patrick Stahle, chairman & CEO Asia Pacific, Aegis Media Asia Pacific
Michael Hobson, chief marketing, Mandarin Oriental Hotel Group
Cindy Tang, head of corporate affairs, Asia, Standard Chartered Bank
Jude Robert, managing partner, Proximity Live
Jasper Donat, co-founder & executive director, Branded Ltd
Lau Seng Yee, executive vice president, online marketing services & corporate branding, Tencent
Jean Lin, founder & CEO, wwwins Consulting Greater China
Todd Lituchy, president, entertainment, STAR
