BMB India wins creative duties for five accounts
28 Jan 2011
BMB India, the 50:50 joint venture between Trevor Beattie's BMB and Madison World, has bagged five accounts in December 2010.
The agency won the creative duties of Leela Kempinski Gurgaon, Della Adventure (an adventure parks in Lonavala), She Comfort Sanitary pads, Aakriti Realty and the new channels Dhabangg, Dhamaal and Dhamakaa, which are being launched by Sri Adhikari Brothers.
Prabha Prabhu, chief executive officer, BMB India said that the agencies good creatives helped it bag the five accounts.
BMB India also has appointed Pat Burns from BMB London as its executive creative director, who takes charge from 1 February.
The agency, launched in September 2010, marked the entry of London-based BMB in India. (See: Madison, BMB form JV to set up Indian arm)