Campaign launched for New Vauxhall Insignia by DLKW
06 Jan 2009
Delaney Lund Knox Warren, popularly known as DLKW has created a multi-media campaign to support the launch of the new Vauxhall Insignia.
DLKW has grown from a management buyout in 2000 (from the Delaney Fletcher Bozell agency, part of True North) to its current position as one of the leading full-service agencies in the UK with over 200 people as part of the team.
Vauxhall Motors is a British automobile company. It is a subsidiary of General Motors Corporation (GM), comprising a part of GM Europe.
The campaign borrows a James Bond theme, concentrating on a spy character who must go to extraordinary lengths to discover the plans of a secret operation known as 'Insignia Project'.
The TV ad follows the spy as he uncovers the high-tech features of the Insignia which herald it as the most sophisticated car ever made by Vauxhall.
The integrated campaign, which launched in the UK yesterday (January 5), uses cinema, posters, press, TV and online in order to showcase the front camera, Flexride system and other features of the Insignia model.
DLKW won the account to launch the Insignia campaign across Europe in April 2008, having pitched against Lowe and McCann Erickson. The same campaign broke in Europe in late 2008.
