Cannes Lions 2011: Four metals for India in Press Lions
23 Jun 2011
India has bagged four Press Lions at the ongoing Cannes Lions 2011.
McCann Worldgroup and Ogilvy India have won a silver medal each in the category while Grey and Mudra Communications have bagged one bronze each.
McCann's entries 'City', 'Forest' and 'Sea' for Onida's i21 Mobile have won the silver medal in the 'Home Electronics & Audio-Visual' category.
Ogilvy India has won a silver for its Mentos Sour Marbles (Guillotine) campaign for Perfetti Van Melle India in the 'Illustration' category.
Grey won the bronze medal for its campaign for P&G's Downy (fabric softener) while Mudra Communications won bronze for the Blueprint campaign for Union Bank of India (Home Loans).
The Grand Prix in the Press Lions category was awarded to China's JWT Shanghai for its 'Heaven and Hell' campaign for Samsonite. The campaign showcased the contrast between how the passenger travels comfortably in first class while the suitcase has to face a hellish time down below, and yet it emerges in a sparkling condition.
