Hindware launches new campaign

Leading sanitaryware brand Hindware has launched its new advertising campaign, developed by Hakuhudo Percept.

Titled "Get Charged",  the campaign conveys the bathroom as an exclusive space, a place to rejuvenate.

"Today a bathroom is not a just small cubicle part of any home; it's an attitude of the people who live in that place as well as a relaxation place people are looking for rejuvenation," said V Krishnamurthy, head marketing, Hindustan Sanitaryware & Industries Ltd. (HSIL).

Krishnamurthy said, "We are confident that this powerful theme will garner consumer focus and establish brand resonance in customer minds as this new theme is universal in its brand appeal and transcends different target audiences."

The campaign focuses on Hindware's high-end luxury bathroom fittings such as whirlpools and bathtubs.