Ignitee Digital Solutions wins digital duties for Oriflame
18 Feb 2011
Close on the heels of appointing Starcom Worldwide as its media partner, beauty company Oriflame has brought on board Ignitee Digital Solutions to handle its digital mandate.
Oriflame is looking to tap the youth segment with tailor made products and packages. The mandate for Ignitee thus is to create brand presence for Oriflame in the social networking space, which is essentially a youth domain.
Delhi office of Ignitee will handle the account. ''Our immediate mandate is to start big on the social networking area,'' said Shankar B, chief operating officer, Ignitee Digital Solutions.
Ignitee will also create buzz about Oriflame's youth marketing initiative, 'Dare to Be', which showcases its new range of products and accessories. The campaign will be supported by on-ground activation and radio.
Oriflame has been present in India for the past 15 years. Founded in 1967, it has a presence in 62 countries worldwide.
