India’s brand value rises nearly 32 per cent; rated 9th among 100
30 Nov 2011
India's national brand value increased 31.6 per cent, the second fastest growth of any nation on the `Brand Finance Nation Brand 100' even as the US, Germany and China topped the list.
India's national brand is rated A+, with especially high marks for foreign perceptions of India's culture, government and society and is now ranked the 9th most valuable brand in the world, and the third in Asia after only China and Japan.
Brand Finance's Nation Brand 100 measures the strength and value of country's economic reputations abroad, their ''national brands''. Every country on the table is given a letter grade from AAA to DDD on the strength of their brand and a total value based on the brand's economic impact.
India's national brand increased in value by $305 billion to a total of $1266 billion. This ranks India as the 9th most valuable nation brand, one of only three developing countries to make the top 10. India's 31.6 per cent increase in growth was the second fastest in the world, behind only China's 41 per cent increase.
The two Asian giants dominated the list of fastest growing brands.
China's national brand, however, saw a faster increase while India received a higher brand strength rating, especially on the issue of national reputation and respect for government.
While China's economy attracted investments, investors were worried about its political system and growing social problems.
India's impressive performance is mirrored across the developing world, especially in the BRIC economies (Brazil, Russia, India, and China). The collective value of the BRIC national brands increased by $1.4 trillion. There was also strong growth in other emerging markets, notably in Latin America and South East Asia.
Although the US remained the No 1 nation brand, its credit rating saw a fall and the brand value of the G7 developed economies as a whole fell by $1.436 trillion. Japan suffered from its tragic earthquake, and Europe floundered in an increasingly dangerous debt crisis.
Top 10 most valuable brands
- USA ($11,370 billion)
- Germany ($3,146 billion)
- China ($3,001 billion)
- Japan ($1,940 billion)
- United Kingdom ($1,859 billion)
- France ($1,673 billion)
- Italy ($1,515 billion)
- Canada ($1,309 billion)
- India ($1,266 billion)
- Brazil ($959 billion)
Top 10 best performing brands
- China (+40.4 per cent)
- India (+31.6 per cent)
- Estonia (+24.6 per cent)
- Singapore (+23.4 per cent)
- Qatar (+22.7 per cent)
- Indonesia (+22.6 per cent
- Argentina (+22.1 per cent)
- Brazil (+21.5 per cent)
- Croatia (+21.2 per cent)
- Turkey (+19.8 per cent)
Top 10 worst performing brands
- Greece (-41 per cent)
- Ireland (-40.1 per cent)
- Japan (-25.9 per cent)
- Spain (-15.8 per cent)
- Austria (-14.1 per cent)
- Italy (-12.4 per cent)
- Peru (-12.4 per cent)
- Hungary (-11.2 per cent)
- Portugal (-9.7 per cent)
- USA (-4.8 per cent)
