Isobar wins the digital duties for Tata Housing
06 Apr 2011
Aegis Media's Isobar India has won the digital duties for Tata Housing's La Montana and New Haven properties.
The digital agency will develop and execute the brands' display and social media strategies.
''Through social media, we would like to communicate the project differentiators to our consumers. Real estate being an unorganised sector, this initiative will be first of its kind and at the same time there are lots of other opportunities to be explored,'' said Rajeeb Dash, head marketing services, Tata Housing.
Tata Housing had earlier launched a campaign for its La Montana Premium housing range using the traditional media. One of India's leading real estate developers, Tata Housing is a subsidiary of Tata Sons.
Since its inception two years ago, Isobar has bagged over 35 brands, including Reebok, Adidas, Philips, UTI MF, Tourism Australia and Perfetti.
