Leaders in Brand Loyalty Congress 2009
01 Dec 2008
The biggest convergence of brand experts in Asia and Beyond will be held at Singapore on February 23 - 24, 2009.
Brand Loyalty Congress 2009 will have brand managers from Fortune 500 companies from across industries who will share the secrets of the success of their brands.
Topics that will be covered are:
Evaluating methodologies on how to balance tighter budgets without compromising brand message and brand value.
Uncovering the new techniques to retain brand loyalty whilst introducing appropriate brand
innovation to attract new consumers.
Understanding techniques to ensure maximum brand visibility and mindshare and markets during a recession.
Effective communications with customer to ensure long-term brand loyalty.
Creating and sustaining a distinctive brand identity, brand awareness and clarity in brand positioning for achieving maximum ROI.
Brand Leaders who will share their learnings include:
Vivienne Gan, regional director of public relations, Middle East, The Ritz-Carlton Hotel Company L.L.C.
Gerry Oh, regional vice president, South East Asia, JetAirways (India) Limited
Geraldine Lee, brand director, Birkenstock
Freddy Soon, senior vice president of Group Communications & Relations, Hyflux
Pauline Png, associate marketing director, Procter & Gamble Global SK-II
B Jayachandran, associate marketing director, Procter & Gamble
Rashed Ahmed, marketing director, British American Tobacco
Manoj Namboodiri, brand & category director - Anchor, Asia/AME Fonterra Brands
Siddharth Banerjee, regional marketing operations manager, Home & Personal Care, Asia AMET Unilever Singapore
Interactive sessions during the event will include:
1. Key techniques on how to spark positive chatter for your brand for maximum ROI
2. Effectively integrating new media with your brand message for optimum ROI
3. Fostering an awareness of the potential and opportunities for your brand to achieve stronger RR
emotional bonds with customers
4. Successfully adopting social media tools for successful consumer engagement and brand loyalty
