Major advertisers looking at mobile adspend
14 May 2009
Burger King to Coca-Cola and Kraft, are looking to Apple's iPhone as a means of connecting with consumers. This trend is all set to boost mobile adspend in the US this year.
Kraft has made an "app" available to iPhone owners that features hundreds of recipes, but unlike many similar tools, which are free, the company also charges a fee of $0.99 to purchase it.
Coca-Cola has also launched the Magic Coke Bottle, which users "shake" using their cellphone, and then "remove" the lid in order to find answers to all of their "questions about life, love and the universe."
Audi's A4 Driving Challenge was downloaded by over 350,000 people in the first two week's following its launch, and is an example of a company using games as a means of engaging consumers.
Hardee's, the fast-food chain owned by CKE, has also developed the iBurger, which allows consumers to take virtual "bites" of its Western Bacon Thickburger.
Forrester, the research firm, has reported that there are currently over 35,000 apps available via the iPhone, and that developing such a tool can cost between $20,000 and $75,000.
