Mudra bags civil aviation ministry's ad contract

Mudra Mumbai has been assigned the creative and media duties for the Ministry of Civil Aviation. The objective of the campaign is to highlight the ministry's achievement over the last five years and its role in improving air transport infrastructure, especially in the more remote areas like the north east.

The campaign would highlight the transformational effect of the various initiatives undertaken by the ministry on the people of the country.

Some of the pillars the campaign focuses on are modernisation of airports and aircraft, enhanced and improved connectivity, employment opportunities generated, how the profile of the flier has changed and how the common man can now travel by air.

A television commercial has already been released, while a print campaign is set to hit the media today.

Mudra has considerable experience in the airline industry and had recently won the 'ET - Power of ideas' campaign this year and the 'retail marketing campaign of the year' for Big Bazaar, apart from bagging the award for the best ad documentary in a recent international film festival for MTDC (Colours of Konkan) recently.