O&M sweeps maximum awards at Goafest 2009
06 Apr 2009
Goafest 2009 ended on a grand note with the highly anticipated Creative Abby awards. JWT India won the Grand Prix for the Teach India campaign in the Best use of Direct category.
Ogilvy & Mather had a maximum win of 50 Creative Abbys consisting of eight Gold, 17 Silver and 25 Bronze Abbys; while JWT India won 24 Abbys consisting of 1 Grand Prix, 5 Gold, 5 Silver and 13 Bronze.
Leo Burnett won 17 Abbys consisting of 1 Gold, 2 Silver and 14 Bronze; while Ideas@work and Mudra won 14 Abbys each, followed by McCann and Publicis with 13 Abbys; Contract with 12 Abbys and Rediffusion Y&R and Creativeland Asia with 10 Abbys each.
The Creative Abby's had 4,494 entries from 143 agencies. The awards were judged on 12 categories: Print, Ambient Media, Design, Direct, Film Craft, Film, Integrated, Interactive, Out of Home, Radio Craft, Print Craft and Radio.
In the Film Single category, six Silver and 11 Bronze Abbys were awarded this year.
Leo Burnett India, Ogilvy & Mather, and Publicis Communications Pvt.Ltd. were awarded Gold in the Best Use of Print Single category, Abhishek Sawant and Ideas@work won a Gold each in the Print Craft category.
In the Radio Single category, Mudra Group (DDB Mudra) won a Gold Abby for Islamic Research Foundation 'IRF-Bush'.
In the Interactive Digital Advertising: website category, JWT India won a Gold for The Times of India-Run/Ban Jallikatu campaign created to spark a debate whether to run or ban the 350 year old bull-running festival in Tamil Nadu.
Tata Sky-Adultdost.com: India's First Adult Dating website won a Gold Abby for Media2win in the Interactive Digital Advertising: Viral & Email Marketing category.
In the Out of Home: Food & Beverages category, O&M won for the Tourist and Caveman campaign for Sour Marbels while Publicis Communications campaign 'Saving of a Lifetime' for Cupid condoms bagged them a Gold in the OOH: Toiletries, Cosmetics and Healthcare category.
In the Ambient Media category, JWT India won a Gold for the Fresh Flower Bouquet campaign for Spring Blossoms while O&M also bagged a Gold Abby for the 'End Polio Now' campaign.
Four Gold Abby's were awarded in the Design category out of which 2 were awarded to Umbrella Design and one to O&M and Redlion each.
