OMD wins the media duties for Guthy-Renker

Direct response company, Guthy-Renker has roped in OMD as its media partner with immediate effect.

OMD will handle the media duties for the company across the digital and print media. The mandate extends across all Guthy-Renker brands including Proactiv and other future brand launches.

Jasmin Sohrabji, managing director, OMD India, said, ''We are excited with this win and the opportunity to work with an established global brand. We look forward to strengthening Guthy-Renker's presence and visibility in India.'' 

Guthy-Renker is a direct-response company, popular for selling products in the US through infomercials. The company sells products direct to consumers through television, print, radio and the web through offices in Austria, Canada, Sweden, Denmark, Finland, Japan, Australia, Germany, India, China, and the UK.