Saatchi & Saatchi wins the creative duties for online classifieds service OLX
03 Jun 2011
Following a multi-agency pitch, Saatchi & Saatchi has won the creative duties for OLX, a global player in the free classifieds space.
Amarjit Singh Batra, country manager, OLX, said on roping in Saatchi & Saatchi, ''We were convinced on their approach of a humour-based storyline of communicating the value proposition of OLX and their commitment to top quality production.''
The agency has already started working on the account and has conceptualised a funny, irreverent TV film that makes people realise 'right price' is more important than 'sentimental value' when selling their wares, said Ramanuj Shastry, chief creative officer, Saatchi & Saatchi India.
Talking about the creative, Sourabh Mishra, chief strategy officer, Saatchi & Saatchi, said, ''Our interaction with people showed that there is an element of hesitation, almost embarrassment that they have when selling personal belongings. Yet there is a strong desire to get the best price for whatever they sell.''
Operating in the online space, OLX helps people buy, sell, exchange products and services in their neighborhood and within their city, and has a presence in more than 1,000 cities in India.
