TBWA\India bags creative account of Hygrevar
20 Aug 2010
The Chennai wing of TBWA\India has won the creative account of Hygrevar Home and Hearth, a leading real estate company in South India.
TBWA\India had approached the real estate company and there was no formal pitch involved. The account size is pegged at Rs7-8 crore.
The communications agency will use print, outdoor and below-the-line activities for the brand.
Arindam Sengupta, vice president and branch head, TBWA\India Chennai, said the real sector is steeped in conventions and TBWA is looking to take on the challenge to disrupt them.
TBWA had recently bagged Yatra.com account.(See: TBWA bags creative mandate of Yatra.com)
TBWA, made up of 258 full service agencies around the world, is one of the top ten US-based agency networks with expertise in all of the disciplines of brand management.
