Vizeum bags the media duties for IMS Learning Resources
01 Jun 2011
Aegis Media's Vizeum has won the media duties for management entrance training institute IMS Learning Resources, following a multi-agency pitch.
The win comes on the back of Vizeum winning the media duties of kids channel Nickelodeon in April. (See: Vizeum wins the media duties for Nickelodeon)
On the appointment of Vizeum, Sanjay Barretto, marketing head, IMS, said, ''We have chosen Vizeum for its understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans.''
The business will be handled from the agency's Mumbai office.
IMS, a significant brand in management entrance training, features among the most trusted brands in the country, and runs more than 100 centres in the country.
