Market research
EC bans exit polls
30 Jan 2017
US media analytics firms ComScore, Rentrak to merge in $800-mn deal
30 Sep 2015
Both media analytics firms hope to create a leading cross-platform measurement company to take on rival Nielsen Holdings
Facebook, Instagram to control 65% of social media budgets this year
24 Sep 2015
Facebook and Instagram will control around 65 per cent, or roughly $16.3 billion, of the $25 billion social-media budgets this year
Google adds real-time trends to Google Trends
19 Jun 2015
Brainwaves can predict audience reaction for television programming
07 Aug 2014
By analysing the brainwaves of 16 individuals as they watched mainstream television content, researchers were able to accurately predict the preferences of large TV audiences
Sensex, Nifty surge as exit polls see clear win for Modi-led NDA
13 May 2014
According to six exit polls, the Bharatiya Janata Party-led NDA is projected to win between 249 and 340 Lok Sabha seats, with 273 required to form the government
Opinion pollsters cook results for a price, finds TV channel ‘sting’
26 Feb 2014
Also on offer were increasing the margin of error to show a spike in seats; showing contradictory results projecting rival parties as leading the electoral race by creating separate companies; deleting negative data; and manipulating data
Customer complaints rise to 1 per second in the UK
11 Feb 2014
Energy, retail and internet telecoms were the most common sectors for complaints, followed by transport and travel
Consumers confidence in India waning: Neilsen
24 Jul 2013
India slipped to number 3 in the global consumer confidence ranking, in the second quarter of the current year amidst rising prices, the weakening of the rupee and the overall sluggishness of the economy
The limitations of market research in brand-building
08 Jul 2013
Consumer research may be one of the greatest marketing tools ever created, but marketers must know its limitations and be guided by their own judgement, says Vandan Chopra, founder-member and creative director, Adept Artvertising Solutions.
India tops Nielsen list in consumer confidence
23 May 2011
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Featured articles
Hariman Sharma lets apple travel to India’s warmer climes
10 Feb 2025
Apple, which was the preserve of the cooler Himalayan region in India, is now everywhere – in the East, the West and the South - thanks to one enterprising Himachal farmer, Hariman Sharma.
The cost of neglecting water transport
03 Feb 2025
Inland water transport is widely recognised as a cheaper and environment friendly mode of transport and, as per a report prepared by RITES
Crypto Currencies Trying To Undermine Global Financial System
27 Jan 2025
US President Donald Trump, it seems, is the latest to join the frenzy for personal or corporate currency, with $TRUMP, or what they call a meme coin, giving a further boost to his crypto image.
As costs of saying final goodbyes rise UK families resort to crowdfunding to pay for funerals
By Axel Miller | 16 Jan 2025
The cost of saying a final goodbye to loved ones in the UK has reached a grim new high, leaving families grappling with unexpected financial burdens.
The life and times of Manmohan Singh, former Prime Minister of India
By Cygnus | 28 Dec 2024
On 27th December 2024 India and the world lost one of their finest statespersons in a hundred years. Manmohan Singh, born on 26th September 1932, in Gah, Punjab (now in Pakistan)
The remarkable Ratan Tata
By Kiron Kasbekar | 23 Oct 2024
One newspaper report of Ratan Tata’s passing away showed an old photo of him climbing into the cockpit of a Lockheed Martin F-16 fighter.
Lighter than air, yet very, very powerful
By Kiron Kasbekar | 03 Jan 2024
In March 2013 Chinese scientists pulled off a remarkable feat. They created the world’s lightest aerogel. Tipping the scales at a mere 0.16 milligrams per cubic centimeter – that’s a sixth of the weight of air!
COP28 explained: A closer look at COP28's climate change solutions
By Aniket Gupta | 27 Dec 2023
The 28th United Nations Climate Change Conference, also known as COP28, took place from 30th November 2023, to 13th December 2023, at Expo City in Dubai, United Arab Emirates.
What is a Ponzi scheme?
By Aniket Gupta | 06 Dec 2023
Ponzi schemes have long captivated the public imagination, drawing unsuspecting investors into a web of illusion and deception.
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