Study released on worldwide advertising in digital era
19 Oct 2009
Research and Markets has released its latest study: "Global Digital Media - Entertainment Trends and Statistics," an annual report that offers information on the worldwide development of advertising and marketing in the digital era.
The report includes information on online entertainment, digital broadcasting, IPTV and home media centres and offers analyses, statistics, forecasts and trends. It provides insight into the impact that digital media has had on the traditional media and the changes they are making to evolve in the new landscape. Information on the leaders to date, the Internet Media companies, is included along with a case study on Google. Valuable insights and statistics for the emerging Internet entertainment market of China are also provided.
Brief regional information on developments in North America, Latin America, Europe, Middle East, Africa and Asia Pacific are also provided.
The various subjects that are covered include:
Key online entertainment services and statistics;
Social media;
Online video;