Cathay Pacific to leverage social networking websites with new campaign
25 Jan 2011
Cathay Pacific Airways has launched a consumer engagement drive on social networking websites Facebook and Twitter to drive its brand connect with the internet savvy audiences.
The airline is offering an 80-day world trip on its network to the winner of the campaign.
To participate users need to 'Like' the Cathay Pacific fan page and upload videos, photos or a story on the page about how they would spend the 80 days traveling around the world.
The airlines will then shortlist eight entrants for a one day challenge that will involve the finalists touring Hong Kong for a day, and posting Twitter messages ''tweets'' and uploading photos that capture the essence of the city's attractions.
The winner will receive an unlimited round-trip economy class tickets from Hong Kong to any destination of their choice on the networks of Cathay Pacific and sister airline Dragonair for 80 days between 1 June and 31 August, 2011, the company said in a statement.
''We are very excited about launching this unique concept, which will generate interest around the world and help to highlight the connectivity provided by Cathay Pacific's international network,'' said Cathay Pacific general manager - India, Middle East, Africa and Pakistan, Tom Wright.
