Citigroup to create consumer-marketing unit
18 Sep 2009
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Citigroup's North America Consumer Banking division has embarked on a search for a chief marketing officer.
The search is being handled by executive-recruitment firm Spencer Stuart.
The division's wants to create a so-called consumer-marketing office to allow the company to improve our customer experience and marketing effectiveness across North America Consumer Banking.
A few changes also have been announced. Liza Landsman, a nine-year Citi veteran will now lead the internet and mobile team, and Debra Coughlin, who previously headed up marketing and advertising efforts for Citi Cards and who will lead the North America consumer branding and advertising team.
