MPG launches mobile marketing division Mobext in India
06 May 2011
Havas Media's flagship brand MPG has launched its mobile marketing brand Mobext in India.
Currently present in eight markets globally, Mobext is expected to strengthen the digital offerings of Havas Media, which as of now has a digital media agency brand in Media Contacts.
India is one of the first markets in Asia for the roll-out of Mobext, which is expected to be launched in China, Indonesia and Philippines as well within the year.
Mobext will offer messaging services like SMS and downloads, mobile internet services like WAP consulting and development, mobile display, mobile search, and proximity-based services, including LBS and mapping. It will also offer integration through reporting and analytics by Havas Digital's campaign management platform.
Currently, the network agency handles clients like Nike, Coca-Cola, McDonald's, Fanta, Kia, Volvo, BMW, Peugeot, Citroen, BNP Paribas, Credit Suisse, BBC, Dell, and Sears, among others.
"All our clients have needs in this space. We want to ensure that as a media agency, we are not neglecting such an important medium, one that will gain even more prominence in the future," said Vishnu Mohan, chief executive officer, MPG.
