Record entries for Emvies 2008 awards
15 Jul 2008
The Emvies, the annual marketing excellence awards set up by the Ad Club, have seen an increase of 70 entries this year. The awards, now in their seventh year, are being awarded in six categories
- Best media strategy
- Best media innovation' (across TV, print, radio, OOH, cinema, digital etc)
- Best media research
- Best integrated campaign
- Media agency of the year and
- The grand Emvie
Film promotion, a new category added this year, is said to have led to the increase in entries with nearly half coming in from the FMCG sector.
The jury includes Ajit Varghese of Maxus, Anamika Mehta of Lodestar Universal, C Mallikarjundas of Madison Media, Jasmin Sohrabji and Harish Shriyan of OMD, Shripad Kulkarni of Allied Media Network, V S Mani of Lintas Media Group, among other senior media professionals.
The Emvies are India's only case-study based media awards and have a rigorous two-stage evaluation process, with a six-member jury scrutinising the submitted entries. In the second stage, entries shortlisted in each category from the first phase go through presentations and the results are declared based upon the case study presented.
This year two new judging criteria have been added. First, the judges have been asked to evaluate execution and also scale of execution. The second is accountability of each entry as to how it delivered against the set objectives and whether the results are quantifiable.
The Emvies are not only about innovation or brilliance of thought, they are also about the efficacy of the entry. The judging process also tests the mettle of both planners and implementers alike.
The next round of judging will take place on July 21st and 22nd, and the Emvies award will be presented on 28 July in Mumbai.
