Havas’ MPG wins the media duties of Escada
28 Apr 2011
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Following a multi-agency pitch, MPG has won the global media duties for Fashion group Escada. Mediacom was the incumbent on the account.
MPG will handle the media planning and buying for all Escada products other than fragrances and eyewear in classic and online media.
The Havas Media Group agency will be responsible for the markets of Europe, the Americas and Asia, with international coordination being managed by MPG Germany out of its Frankfurt office.
MPG has experience in the fashion and luxury segment with clients like Hermès, LVMH and Burberry.
Escada is an international luxury fashion group in women's designer clothing with a presence in about 60 different countries. The group was acquired by Mittal family trust in November 2009.
