Air Sahara launches family fare scheme
By Our Corporate Bureau | 03 Mar 2005
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New Delhi: As a part of its strategy to attract more air travellers, Air Sahara yesterday launched a new scheme linked with its bulk ticketing programmes like the 'Sixer' and 'Square Drive' to encourage families to travel with frequent flyers.As a part of this scheme, along with the Sixer and Square Drive schemes, passengers can buy additional tickets for family members for as little as Rs 2,500.
"Almost all the schemes so far have focused on the individual flier. This time we have come out with the fly-your-family scheme to attract family members," Rono Dutta, chief executive, Air Sahara, said here.
With the new programme, Air Sahara expects to target both individual and business travellers. Under the Sixer scheme, a passenger has to buy six tickets for Rs 36,000 or four tickets under Square Drive for Rs 26,500.
As per the new scheme, one can avail of tickets for family members by paying an additional Rs 15,000 for six coupons or Rs 10,000 for four coupons, along with the two schemes.
"So a ticket for a family member costs only Rs 2,500 for a domestic destination. The only condition is that they will have to travel together," Dutta said.
A maximum of three family members plus the original traveller under the two schemes will be allowed to fly under the new scheme, named Sixer-in-the-Air.
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