Aircel launches ‘One Nation, One Rate'
30 Jan 2013
Aircel has launched 'One Nation, One Rate', a service that offers a single rate for voice, SMS and data in home circles and roaming. The product is available in Delhi for Rs39.
The product not only does away with roaming charges but also provides lucrative voice, SMS and data tariffs, the company said in a statement.
'One Nation, One Rate' will offer local and national calling at 1 paisa per second in home circles as well as on roaming, and incoming calls (while on roaming) would be free.
Local and national SMSs would be charged at Re1 per SMS, and for data users home circle rates would be applicable even while roaming.
''In India, which is the world's most dynamic and challenging telecom market, Aircel has successfully cemented its place by launching innovative and best value for money products and services. Aircel has been the pioneer of data revolution in the country. Carrying this legacy of innovation forward, we have launched 'One nation, one rate', which will enable us to take a lead in the voice space as well,'' said Anupam Vasudev, chief marketing officer at Aircel.
''Our core values – 'simple, creative and trustworthy' - reflect in this product that will enable Aircel customers to enjoy one rate for voice, SMS and data services in their respective home circles and even while they are on roaming,'' he added.
