Airtel adds Wynk Music to its apps network

Bharti Airtel has launched Wynk Music, a carrier agnostic mobile application, which can be downloaded on Android and iOS platforms. The application also enables Airtel customers to make purchases using Airtel balance or bill, or pay using online banking.

The application has a library of more than 1.7 million songs including Hindi, regional and international hits. The Over-the-Top (OTT) mobile application enables customers to stream, download and buy songs on an ad-free interface while on the move, the company said in a statement.

''With the proliferation of smartphones in the country, mobile phones have emerged as the most-preferred platform when it comes to experiencing music on the go and accounts for almost 85-90 per cent of total digital consumption,'' Srinivasan Gopalan, director, consumer business at Bharti Airtel said.

With the free version of the application, users can stream songs online or tune into internet radio. Under Wynk Plus, the operator provides an unlimited in-application song downloads and play music offline at Rs99 on Android and Rs 60 on iOS.

The company is offering an introductory price of Rs 29 for Airtel customers using Android phones, it said.

Wynk Freedom subscription at Rs129 is available only to Airtel customers in 3G circles using Android phones, it added.

Indian language songs on the application include Hindi, Punjabi, Bhojpuri, Tamil, Telugu, Kannada and Bengali.

Browsing on the app and mobile website is free and no data charges will apply. Wynk is easily accessible on any mobile internet connection, be it – 2G, 3G or 4G and Wi-Fi.