Airtel DigitalTV uses stars to promote its service

Bharti Airtel Limited yesterday announced a mega promotion for its DTH service, digitalTV, offering its customers the once-in-a-lifetime opportunity to win a chance to have A R Rahman, Saif Ali Khan, Kareena Kapoor, Zaheer Khan and Gautam Gambhir over at their home. In addition, customers stand a chance to win a number of other exciting prizes. The offer is valid till 31st May 2009.

Announcing this offer, Deepak Srivastava, CEO - DTH, Bharti Airtel, said, "Airtel digitalTV has redefined the digital home entertainment experience in the country, bringing in many firsts like a Universal Remote for operating both the set top box and TV and the only MPEG4 standard with DVB S2 technology that gives exceptional picture clarity and consistently high quality audio. With this unique offer, we are giving our customers a never-before opportunity to bring home their favourite stars and thousands of other exciting prizes - and to experience magical entertainment at home."

All that a participant needs to do is to buy a digitalTV from Airtel, send an SMS to 53030 with the message 'digitaltv' followed by space and the Consumer ID number.

In response, an SMS will be sent to the customer to complete the slogan, "I love 'digitalTV' because." The entry will be complete once the slogan is filled out and sent back to 53030. A jury will then examine the completed entries and choose the winners periodically.

This offer is open to customers across the country, except in Tamil Nadu.