Akira Okabe calls Toyota a baby in comparison to Maruti

25 Aug 2009

1

Saying that there were no changes in Toyota's small car plans, Akira Okabe, senior managing director, Toyota Motor Corporation, expressed his confidence in the Indian market. Toyota Kirloskar, its Indian joint venture, is setting up its second plant here for the compact car.

"While there are no changes in the plans for the small car, in the final stages we may have to rethink the initial investment to adjust to market conditions, keeping the eventual target the same," Okabe said.

Toyota Kirloskar, whivh had yesterday announced the launch of its new utility vehicle, Fortuner, says it expects to sell about 2,000 of these by December end. (See: Toyota Kirloskar launches Fortuner)

Toyota's second plant, with an investment of Rs3,200 crore will be set up by Toyota Kirloskar near Bangalore. The company had recently invested an additional Rs800 crore in the Bidadi plant here. (See: Toyota to invest additional Rs800 crore in Bengaluru plant)

The company has been at work on its plans, with the help of Kaizen philosophy, which had helped it cut down the investment figure before the Qualis launch by 15 to 20 per cent.

''While we are No 1 in the world, we are like a baby compared to Maruti. Profitability is low and scale small, but in three years, with the compact car we expect to grow three folds," Okabe said.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers