Axis Bank launches online broking platform AxisDirect
05 Jan 2011
Axis Bank today announced the launch of online trading platform, AxisDirect, marking its foray into retail broking business.
A product of Axis Securities and Sales Limited, which is a 100-per cent subsidiary of Axis Bank, the platform will offer multiple options to the customers for trading in cash, derivatives, IPO segments through NSE and BSE.
The customers will also have the benefit of well-researched information about various corporate houses, access to independent third party research, stock research and analysis tools, and other features and functionalities, the company said in a statement.
''A considerable amount of time has been invested in talking to customers, understanding the need gaps and what we can do to bridge those gaps,'' said Shikha Sharma, managing director and CEO, Axis Bank.
The company has partnered with Tata Consultancy Services (TCS) to develop this platform, added Sharma.
''The platform is designed to appeal to experienced traders and beginners / new traders alike by empowering them through a wide range of tools, products, and investment strategies in an integrated environment,'' said Modan Saha, joint managing director, Axis Securities and Sales Limited.
Axis Bank offers a vast spectrum of services encompassing large and mid-corporate banking, SME banking, agri-business banking, retail banking and international banking.
