Bajaj launches new Discover model

01 Apr 2011

1

Bajaj Auto today launched its new Discover model, Discover 125cc, priced at Rs45,500 (ex-showroom price, Delhi).

The new model, equipped with a DTS-I engine, is aimed at customers, who desire to upgrade from 100cc but are averse to take the long jump to a 150cc, the company said.

''Although we are riding high on the success of the Discover 100 and the Discover 150, there is still a significant base of commuters who prefer an optimum combination of mileage and power. The Discover 125 is expected to cater to the unfulfilled need of the above set of commuters,'' said S Sridhar, president, motorcycle business, Bajaj Auto.

Bajaj expects the new Discover model to add to its sales volumes. ''The current Discover volumes stand close to 1.2 lakh units per month and it has already become world's second largest two wheeler brand. With the launch of this model we plan to clock volumes of 1.5 lakh per month for fiscal 2011-12,'' Sridhar said.

Discover 125cc will be launched in a phase-wise manner across the country, the company said.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers