BT to be NDTV's global network supplier

BT's media and broadcast division has signed an agreement with private broadcaster New Delhi Television (NDTV) to be its global network supplier and enable the broadcaster to distribute BskyB in the UK and Direct TV in the US.

BT will carry the live NDTV news bulletins to multiple platforms on its state of art network specially rolled out for television and media companies.

BT presently downlinks the signal at UK from the PAS 10 satellite, and then carries it over its Media – IP network to BskyB's platform in UK. This also includes bringing the signal to the BT Tower and making it fit for the US viewer and then transporting the signal to the Direct TV platform in Los Angeles for it to be broadcast over the Direct TV's US platform. BT also takes care of repurposing the formats and other services for the US market.

BT already has implemented the carriage of signal to BskyB platform and to Direct TV is planned for launch by end July.

Rahul Deshpande, CTO, NDTV, said, "For today's broadcasters the big business goal is globalisation. We have chosen BT as it offers a suite of services such as world class security, end to end network monitoring and water-tight service agreements that have been built into BT's IP network".

BT's media and broadcast media-IP network is the only IP network which can connect the customer to multiple platforms across many countries without getting out of the network.