Ford launches touched-up Ikon Flair

Ford India has launched a new touched up Ford Ikon Flair priced at Rs 4.69 lakh (ex Delhi). The new 1.3 L Ikon Flair 2006 comes equipped with the best-in-class features, a responsive Rocam engine, and added special features that give the car a sporty and youthful edge.

The new model has new features like sporty bumpers with fog lamps; front chrome mesh grille; sporty steering wheel; gear knob and parking lever with chrome insert. Further the model is available in new, attractive colours of platinum and jewel violet. The model also includes features like power steering, front & rear power windows and tachometer.

The company has planned out an innovative multimedia campaign for the new model including a series of press advertisements. Creative development of peppy television and internet commercials revolving around the spirit of young icons is underway. Focused on enhancing customer satisfaction through 'peace-of-mind' motoring, quality products and processes, Ford India has introduced the Total Maintenance Plan (TMP) that offers total maintenance, which starts at a price as low as Re 0.40 per km.

The plan covers even wear and tear items, in addition to electrical and mechanical items in a car, insulates the customer from spare parts price revisions in the future, and increases the resale value of the car. Another product under the Ford Solutions brand to meet extended service requirements is the extended warranty plan.

The company will offer this plan for 1 to 2 years to all Ford Ikon, Ford Endeavour, Ford Fusion and Ford Fiesta owners. This cover protects the car against all electrical and mechanical failures. Customers can opt for this within 10 months from the date of vehicle purchase. Extended warranty provides the customer with the reassurance of an original product. These innovative offerings also enhance residual value of the car.