GM cuts Corsa price

By Our Corporate Bureau | 10 Aug 2004

1


Mumbai: General Motors India has announced a special promotional price of Rs 4.86 lakh , about Rs 36,000 less on the Opel Corsa notchback model as a festive bonus to customers.

"After tasting success with Optra and Tavera, there is now renewed focus on Opel Corsa to provide fillip to further improve Corsa sales. This attractive offer will reposition Corsa below the Rs 5 lakh category making it affordable to young professionals,'' said Aditya Vij, president and managing director, General Motors India.

. "Although the special price would bring our margins under pressure, this is GM's way of rewarding our valued customer. GM has chosen to bring this about by institutionalisation and rationalisation of sales promotion incentives and passing on the benefit to the customer, " Vij said.

Business History Videos

History of hovercraft Part 3 | Industry study | Business History

History of hovercraft Part 3...

Today I shall talk a bit more about the military plans for ...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of hovercraft Part 2 | Industry study | Business History

History of hovercraft Part 2...

In this episode of our history of hovercraft, we shall exam...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Hovercraft Part 1 | Industry study | Business History

History of Hovercraft Part 1...

If you’ve been a James Bond movie fan, you may recall seein...

By Kiron Kasbekar | Presenter: Kiron Kasbekar

History of Trams in India | Industry study | Business History

History of Trams in India | ...

The video I am presenting to you is based on a script writt...

By Aniket Gupta | Presenter: Sheetal Gaikwad

view more
View details about the software product Informachine News Trackers