Godrej''s new FairGlow soap
By Says GCPL executive dire | 10 Dec 2003
Mumbai: Godrej Consumer Products Ltd (GCPL), a leading player in the fast-moving consumer goods industry, has launched All New Godrej FairGlow, a unique alternative to fairness creams. All New Godrej FairGlow is an improved product, which has been introduced keeping in mind the changing needs of the consumers.
The All New Godrej FairGlow soap offers visible fairness without leaving the skin greasy. Enriched with a unique bio-extract — natural Oxy-G. Godrej FairGlow has a deep penetrating action, which reduces the dark melanin from within and makes the skin noticeably fair. It is an easy and convenient way to achieve fairness without leaving the skin oily and sticky.
Says GCPL executive director and president H K Press: "There is an increasing demand among Indian women for convenient and inexpensive solutions to skincare and a need to look good naturally. They are looking for a fairness solution that does not leave their skin oily. Keeping this need in mind, we have launched the All New Godrej FairGlow soap. This is the result of our continuous efforts to offer improved and innovative products to our consumers."
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