Google Maps goes 3D to ‘fly’ Google Earth users over cities

In a bid to reassert its lead position in the market, Google has introduced new mapping technologies.

While the internet search company boasts a billion users, Google Maps, has in recent months seen defections by some key developers and partners.

According to reports, Apple is set to abandon Google Maps next week at its annual developer conference and may announce its own mapping application to replace Google Maps on its smartphones and tablets.

Meanwhile Google yesterday, held a media event in San Francisco to preview new mapping features and take stock of a decade in digital mapping, including its use of satellite, aerial and street-level views.

The outstanding features included 3D enhancements to Google Earth, in addition to a portable device for taking "street view" panoramic photos and offline access to Google Maps on Android phones.

Brian McClendon, vice president of engineering for Google Maps said it was much more than finding a way home.