Grey Advertising to handle creatives for Bharti AXA General Insurance
19 Jun 2010
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Grey Advertising Bengaluru has won the creative mandate for Bharti AXA General Insurance following a multi-agency pitch.
Grey India already handles the creatives for Bharti AXA Life Insurance.
The agency was chosen for its simplistic approach to insurance, the point that Bharti AXA General Insurance wants to drive home to its consumers.
The account size is pegged at Rs12-15 crore.
Grey Bengaluru plans to employ print, TV, digital and below the line activities to promote the brand.
Contract Advertising was the incumbent agency for Bharti AXA General Insurance.
Bharti AXA General Insurance Company is an insurance joint venture between Sunil Mittal-led Bharti Enterprises and French insurance giant AXA, a global leader in financial protection.
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