Grey Worldwide gets creative responsibilities for the Kinetic Nova advertising
By been homologated for Eur | 12 Jun 2004
Mumbai: Kinetic Motor Company, pioneer in gearless scooters has awarded the creative responsibilities for its flagship four stroke scooter Kinetic Nova to Grey Worldwide. The company will soon launch a new aggressive promotional campaign for the Nova.
Announcing the account handover, Ajinkya Firodia, general manager marketing of Kinetic Motor said," We have been working with Grey Worldwide for our motorcycles accounts for a few years now and have had a good experience with their creative team. They did a fantastic job for our motorcycle Kinetic Velocity recently and so we have decided to broaden their responsibilities with the addition of Nova. We expect the agency to infuse some fresh thinking into the brand. We will be launching a large promotion campaign for the Nova very soon and we'll keep Grey on their toes! As always, we are looking for innovative and clutter breaking advertising."
Launched in 2002, Kinetic Nova is a leading gearless scooter brand in India. It is a winner of Scooter of the Year awards from Business Standard Motoring and ICICI bank - Overdrive. It has also won the design excellence award for automobile design from Businessworld - National Institute of design. The Nova has recently been homologated for Europe. The Nova features international styling, a smooth 115cc 4 stroke engine, high mileage and largest in business underseat storage space.
